How we make money
If we told you what to buy without telling you what we get paid for, you'd be right to distrust us. So — the honest breakdown.
Product margin
The main way. We buy pantry goods at wholesale, sell them at retail, and keep the spread. Margins vary by category — a bag of rice runs a lower percentage than a jar of spice paste — but the model is straightforward. There is no per-item recommendation fee, no supplier-paid placement, and no "sponsored" ranking in search results.
What we don't take
- No slotting fees. Suppliers do not pay to be on our shelf. A product is listed because it passes the Nuven Standard, not because a brand cut a check.
- No sponsored placement. Search results are ranked by fit and quality, never by ad spend.
- No affiliate kickbacks on recommendations. When we recommend a specific SKU over another, our margin on each is roughly the same category rate — we don't optimize the recommendation for our own take.
Future: Nuven+
We plan to offer a paid membership (working name: Nuven+, around $79/year) that unlocks free shipping over a threshold and a small category discount. This is a subscription revenue line, not an influence line — members don't get a different rubric.
If this changes, we'll say so
If we ever accept sponsored placement, affiliate margin on recommendations, or supplier-paid promotion, this page gets updated first — before the practice starts. The URL is stable so you can link to it and hold us to it.